Faculty Directory
Gergana Y. Nenkov
Professor
Gergana Y. Nenkov
Contact
Fulton Hall 442
Telephone: 617-552-1018
Email: gergana.nenkov@bc.edu
Education
- BA, American University, Bulgaria
- Ph.D., University of Pittsburgh Katz Business School
Research Interests
Consumer Finance; Sustainability; and Judgment and Decision Making.
Expertise
- Decision Making & Decision Sciences
- Household Finance
- Marketing Science
Department
Profile
Gergana Y. Nenkov is a Professor of Marketing at the Carroll School of Management. Her research focuses on reducing consumption waste through reuse, resale, repair and circular business models, and on improving financial decision-making for vulnerable consumers. Her current projects develop strategies to drive adoption of second-hand markets, product reuse and repair, and sustainable disposal practices.
Professor Nenkov鈥檚 research has won three EBSCO Responsible Research in Marketing Awards (2022, 2026), the Marketing Science Institute/H. Paul Root Award at the Journal of Marketing (2020), the Franco Nicosia ACR Competitive Paper Award (2019), and was runner up for the Financial Times Responsible Business Education Award (2022) and the Paul E. Green Award at the Journal of Marketing Research (2023). She has been acknowledged as outstanding reviewer at the Journal of Consumer Psychology (2018) and an outstanding Associate Editor at the Journal of the Academy of Marketing Science (2020).
Prof. Nenkov is an Associate Editor at the Journal of Sustainable Marketing and has served as an Associate Editor at the Journal of Marketing Research and the Journal of the Academy of Marketing Science. She is also an Affiliate Faculty member at the Schiller Institute for Integrated Science and Society.聽
Prof. Nenkov teaches Applied Marketing Management to undergraduates.
Selected Appointments and Awards
- AMA-EBSCO-RRBM Award for Responsible Research in Marketing, Distinguished Winner, 2026
- Journal of Sustainable Marketing聽Area Editor, 2024 鈥� present
- Paul E. Green Award,聽Journal of Marketing Research,聽finalist, April 2023
- Journal of Consumer Psychology聽Best Paper Award, 2023.
- Financial Times Responsible Business Education Academic Research Award, Runner-up, 2022
- AMA-EBSCO-RRBM Award for Responsible Research in Marketing, Distinguished Winner, 2022
- AMA-EBSCO-RRBM Award for Responsible Research in Marketing, Winner, 2022
- Journal of Marketing Research聽Area Editor, 2021 鈥� 2025
- Journal of the Academy of Marketing Science聽Associate Editor, 2018 鈥� 2025
- Journal of Consumer Psychology聽Editorial Review Board, 2017 鈥� 2026
- Journal of Public Policy & Marketing聽Editorial Review Board, 2020 鈥� present
- Outstanding Area Editor Award,聽Journal of the Academy of Marketing Science, 2020
- Marketing Science Institute/H. Paul Root Award,聽Journal of Marketing, August 2020
- Franco Nicosia Award, Best Conference Paper, Association for Consumer Research Conference, Atlanta, GA, 2019
- Outstanding Reviewer Award,聽Journal of Consumer Psychology, 2018
- Haub Family Faculty Fellow, 2017 鈥� 2020
- CSOM Teaching Star, 2017, 2024
- Faculty Research Fellowship, Boston College, 2009
- Dean鈥檚 Distinguished Research Fellowship, Katz Graduate School of Business, 2005-2006
Publications
- 鈥淯plifting Without Overheating: Navigating the Intersection of Financial and Climate Vulnerabilities,鈥� (with Joyce Liu, Linda Salisbury, Aylin Cakanlar, Erick Mas, Alex Yao, CB Bhattacharya, Guilherme Ramos, Joshua Dorsey).聽聽Journal of Public Policy & Marketing, 蹿辞谤迟丑肠辞尘颈苍驳.听
- 鈥�,鈥� (with Yang (Jenny) Guo and Shaobo (Kevin) Li. Journal of Business Research, 198. September, 2025.
- 聽(With聽Aylin聽Cakanlar and Megan Hunter.)聽Journal of the Academy of Marketing Science,聽53, 781鈥�803, 2025.
- 鈥溾�� (With Aylin聽Cakanlar and Karen Winteric.) Journal of Sustainable Marketing,聽5 (2), 83-101, 2025.
- ," (With聽Sankar Sen, CB Bhattacharya, Kristin Lindrud, Silvia Bellezza, Yann Cornil, Shuili Du, Shreyans Goenka, Katharina Husemann, Eric J. Johnson, Cait Lamberton, Remi Trudel, Katherine White and Karen Page Winterich.)聽Journal of Sustainable Marketing,聽5 (1), 30-42, 2024.
鈥�鈥� Journal of the Academy of Marketing Science,聽52, 1273鈥�1278, 2024.聽
鈥�.鈥� (With Linda Salisbury, Simon Blanchard, Ronald Hill, Alex Brown and Kelly Martin.) Journal of Marketing, 87 (5), 657-678. September, 2023.聽
鈥溾�� (With Lane Peterson, Martin Mende, Maura L. Scott and Anders Gustafsson.) Journal of the Academy of Marketing Science, 51 (5), 1075-1097. December, 2022.聽
(With Aylin Cakanlar and Hristina Nikolova.) Journal of Marketing Research, 60 (1), 110-129. February, 2023.聽
鈥溾�� (With Hristina Nikolova.) Journal of Marketing Research, 59 (2), 271-289. April, 2022. Franco Nicosia Award, Best Conference Paper, Association for Consumer Research Conference, 2019.
鈥�.鈥� (With Kathleen Seiders and Andrea Godfrey Flynn.) Journal of Marketing, 86 (2), 126-146. March, 2022.聽
鈥�.鈥� (With Martin Mende, Linda Court Salisbury and Maura L. Scott.) Journal of Consumer Psychology, 30 (2), 379-391. April, 2020. Winner, AMA-EBSCO-RRBM Award for Responsible Research in Marketing, 2022. Included in JCP鈥檚 Inaugural Virtual Special Issue: Consumer Psychology for a Pandemic: Insights in Finances, Scarcity, and Wellbeing, August 2020.
鈥�.鈥� (With Karen Page Winterich and Gabriel Gonzales.) Journal of Marketing, 83 (4), 21-37. July, 2019. Distinguished Winner, AMA-EBSCO-RRBM Award for Responsible Research in Marketing, 2022. Winner, 2019 Marketing Science Institute/H. Paul Root Award.
鈥溾�� (With Maureen Morrin, Virginie Maille, Tracy Rank-Christman and May O. Lwin.) Journal of Business Research, 95, 428-441. February, 2019.聽
鈥�.鈥� (With聽 Loureiro Komarova, Yuliya, Julia Bayuk, Stefanie Tignor, Sara Baskentli and David Webb.) Journal of Public Policy and Marketing, 35 (2), 305-322. September, 2016.聽
鈥�.鈥� (With Linda Salisbury.) Journal of Consumer Psychology, 26 (3), 417鈥�425. July, 2016.聽
鈥溾�� (With Karen Page Winterich.) Journal of Service Research, 18 (3), 384-404. August, 2015.聽
鈥�.鈥� (With Maura L. Scott.) Marketing Letters, 27, 323-336. November, 2014.聽
鈥�.鈥� (With Martin Reimann, Deborah MacInnis and Maureen Morrin.) Journal of Experimental Psychology: Applied, 20 (4), 349-364. December, 2014.聽
鈥�.鈥� (Kelly M. Haws and Min Jung Kim.) Social Psychological and Personality, 5 (7), 769-776. September, 2014.聽
鈥�.鈥� (With Maura L. Scott.) Journal of Consumer Research, 42 (2), 326-341. August, 2014.